Intelligent Revenue Systems for B2B & SaaS Growth
Intelligent Revenue Systems for B2B & SaaS Growth
I work with B2B and SaaS executives to build revenue systems where data, acquisition, and CRM operate as one — enabling marketing, sales, and leadership to optimize for pipeline, revenue velocity, and long-term growth.
I work with B2B and SaaS executives to build revenue systems where data, acquisition, and CRM operate as one — enabling marketing, sales, and leadership to optimize for pipeline, revenue velocity, and long-term growth.
Services
How I help B2B & SaaS leaders build and optimize predictable revenue
Services
How I help B2B & SaaS leaders build and optimize predictable revenue
AI-Growth Revenue Architecture (Flagship Service)
An end-to-end, AI-enhanced revenue system designed to support both growth and optimization. Best for: B2B & SaaS companies that need scalable growth or structural correction — without rebuilding everything from scratch.
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AI-Growth Revenue Architecture (Flagship Service)
An end-to-end, AI-enhanced revenue system designed to support both growth and optimization. Best for: B2B & SaaS companies that need scalable growth or structural correction — without rebuilding everything from scratch.
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Revenue System Sprint (Strategy & Correction)
A focused engagement to diagnose revenue leakage, misalignment, and hidden inefficiencies across your go-to-market system. Best for: Leadership teams preparing for a strategic reset, efficiency push, or difficult growth decisions.
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Revenue System Sprint (Strategy & Correction)
A focused engagement to diagnose revenue leakage, misalignment, and hidden inefficiencies across your go-to-market system. Best for: Leadership teams preparing for a strategic reset, efficiency push, or difficult growth decisions.
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Ongoing Revenue Systems Advisory (Retainer)
Ongoing senior advisory support for leaders navigating complex growth or correction phases. Best for: Founders, CROs, and CMOs who want a senior partner during periods of scale, consolidation, or uncertainty.
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Ongoing Revenue Systems Advisory (Retainer)
Ongoing senior advisory support for leaders navigating complex growth or correction phases. Best for: Founders, CROs, and CMOs who want a senior partner during periods of scale, consolidation, or uncertainty.
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Brand & Creative Direction (Strategic)
Ensuring brand and creative execution reinforce revenue efficiency — not just awareness. Best for: B2B & SaaS companies refining positioning, entering a new phase, or correcting messaging that no longer converts.
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Brand & Creative Direction (Strategic)
Ensuring brand and creative execution reinforce revenue efficiency — not just awareness. Best for: B2B & SaaS companies refining positioning, entering a new phase, or correcting messaging that no longer converts.
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Benefits
Why B2B & SaaS leaders choose to partner with me
Benefits
Why B2B & SaaS leaders choose to partner with me
From execution overload to clarity. You focus on leadership. I focus on the system. Less noise. Better decisions.
Clarity across your revenue engine. Instead of “always-on marketing,” you get continuous visibility into pipeline performance.
Built for your reality — not templates. Every engagement is tailored to your current phase without forcing generic playbooks or trends.
Efficiency without losing momentum. I help reduce friction, and misalignment while protecting pipeline quality & future growth potential.
A senior partner when decisions matter. You get direct access to senior guidance when trade-offs are complex, stakes are high, and the right decision isn’t obvious.
From execution overload to clarity. You focus on leadership. I focus on the system. Less noise. Better decisions.
Clarity across your revenue engine. Instead of “always-on marketing,” you get continuous visibility into pipeline performance.
Built for your reality — not templates. Every engagement is tailored to your current phase without forcing generic playbooks or trends.
Efficiency without losing momentum. I help reduce friction, and misalignment while protecting pipeline quality & future growth potential.
A senior partner when decisions matter. You get direct access to senior guidance when trade-offs are complex, stakes are high, and the right decision isn’t obvious.
From execution overload to clarity. You focus on leadership. I focus on the system. Less noise. Better decisions.
Clarity across your revenue engine. Instead of “always-on marketing,” you get continuous visibility into pipeline performance.
Built for your reality — not templates. Every engagement is tailored to your current phase without forcing generic playbooks or trends.
Efficiency without losing momentum. I help reduce friction, and misalignment while protecting pipeline quality & future growth potential.
A senior partner when decisions matter. You get direct access to senior guidance when trade-offs are complex, stakes are high, and the right decision isn’t obvious.
From execution overload to clarity. You focus on leadership. I focus on the system. Less noise. Better decisions.
Clarity across your revenue engine. Instead of “always-on marketing,” you get continuous visibility into pipeline performance.
Built for your reality — not templates. Every engagement is tailored to your current phase without forcing generic playbooks or trends.
Efficiency without losing momentum. I help reduce friction, and misalignment while protecting pipeline quality & future growth potential.
A senior partner when decisions matter. You get direct access to senior guidance when trade-offs are complex, stakes are high, and the right decision isn’t obvious.
From execution overload to clarity. You focus on leadership. I focus on the system. Less noise. Better decisions.
Clarity across your revenue engine. Instead of “always-on marketing,” you get continuous visibility into pipeline performance.
Built for your reality — not templates. Every engagement is tailored to your current phase without forcing generic playbooks or trends.
Efficiency without losing momentum. I help reduce friction, and misalignment while protecting pipeline quality & future growth potential.
A senior partner when decisions matter. You get direct access to senior guidance when trade-offs are complex, stakes are high, and the right decision isn’t obvious.
From execution overload to clarity. You focus on leadership. I focus on the system. Less noise. Better decisions.
Clarity across your revenue engine. Instead of “always-on marketing,” you get continuous visibility into pipeline performance.
Built for your reality — not templates. Every engagement is tailored to your current phase without forcing generic playbooks or trends.
Efficiency without losing momentum. I help reduce friction, and misalignment while protecting pipeline quality & future growth potential.
A senior partner when decisions matter. You get direct access to senior guidance when trade-offs are complex, stakes are high, and the right decision isn’t obvious.
From execution overload to clarity. You focus on leadership. I focus on the system. Less noise. Better decisions.
Clarity across your revenue engine. Instead of “always-on marketing,” you get continuous visibility into pipeline performance.
Built for your reality — not templates. Every engagement is tailored to your current phase without forcing generic playbooks or trends.
Efficiency without losing momentum. I help reduce friction, and misalignment while protecting pipeline quality & future growth potential.
A senior partner when decisions matter. You get direct access to senior guidance when trade-offs are complex, stakes are high, and the right decision isn’t obvious.
From execution overload to clarity. You focus on leadership. I focus on the system. Less noise. Better decisions.
Clarity across your revenue engine. Instead of “always-on marketing,” you get continuous visibility into pipeline performance.
Built for your reality — not templates. Every engagement is tailored to your current phase without forcing generic playbooks or trends.
Efficiency without losing momentum. I help reduce friction, and misalignment while protecting pipeline quality & future growth potential.
A senior partner when decisions matter. You get direct access to senior guidance when trade-offs are complex, stakes are high, and the right decision isn’t obvious.
From execution overload to clarity. You focus on leadership. I focus on the system. Less noise. Better decisions.
Clarity across your revenue engine. Instead of “always-on marketing,” you get continuous visibility into pipeline performance.
Built for your reality — not templates. Every engagement is tailored to your current phase without forcing generic playbooks or trends.
Efficiency without losing momentum. I help reduce friction, and misalignment while protecting pipeline quality & future growth potential.
A senior partner when decisions matter. You get direct access to senior guidance when trade-offs are complex, stakes are high, and the right decision isn’t obvious.
From execution overload to clarity. You focus on leadership. I focus on the system. Less noise. Better decisions.
Clarity across your revenue engine. Instead of “always-on marketing,” you get continuous visibility into pipeline performance.
Built for your reality — not templates. Every engagement is tailored to your current phase without forcing generic playbooks or trends.
Efficiency without losing momentum. I help reduce friction, and misalignment while protecting pipeline quality & future growth potential.
A senior partner when decisions matter. You get direct access to senior guidance when trade-offs are complex, stakes are high, and the right decision isn’t obvious.
From execution overload to clarity. You focus on leadership. I focus on the system. Less noise. Better decisions.
Clarity across your revenue engine. Instead of “always-on marketing,” you get continuous visibility into pipeline performance.
Built for your reality — not templates. Every engagement is tailored to your current phase without forcing generic playbooks or trends.
Efficiency without losing momentum. I help reduce friction, and misalignment while protecting pipeline quality & future growth potential.
A senior partner when decisions matter. You get direct access to senior guidance when trade-offs are complex, stakes are high, and the right decision isn’t obvious.
From execution overload to clarity. You focus on leadership. I focus on the system. Less noise. Better decisions.
Clarity across your revenue engine. Instead of “always-on marketing,” you get continuous visibility into pipeline performance.
Built for your reality — not templates. Every engagement is tailored to your current phase without forcing generic playbooks or trends.
Efficiency without losing momentum. I help reduce friction, and misalignment while protecting pipeline quality & future growth potential.
A senior partner when decisions matter. You get direct access to senior guidance when trade-offs are complex, stakes are high, and the right decision isn’t obvious.
Case Studies
Revenue systems in practice. Designing clarity across marketing, sales, and leadership
Case Studies
Revenue systems in practice. Designing clarity across marketing, sales, and leadership
Revenue Systems Architecture
Case 1 — B2B SaaS company within a multinational software portfolio From disconnected tools to an intelligent revenue system
Revenue Systems Architecture
Case 1 — B2B SaaS company within a multinational software portfolio From disconnected tools to an intelligent revenue system
Revenue System Sprint
Case 2 — Reducing CAC without freezing growth
Revenue System Sprint
Case 2 — Reducing CAC without freezing growth
Revenue System Sprint + Oversee
Case 3 — Leadership alignment Aligning marketing, sales, and executive decision-making
Revenue System Sprint + Oversee
Case 3 — Leadership alignment Aligning marketing, sales, and executive decision-making
How I Work
From diagnosis to durable revenue systems
How I Work
From diagnosis to durable revenue systems
1
Diagnose the revenue system. Clarity before action.
We start by understanding how revenue actually flows today — across marketing, sales, data, and decision-making. This includes identifying fragmentation, leakage, misalignment, and hidden constraints. Outcome: A clear picture of what’s working, what’s breaking, and why.
2
Design the system architecture. From insights to structure.
Based on the diagnosis, I design a revenue system architecture that aligns channels, teams, and decision logic. This is where priorities are set, complexity is reduced, and the system blueprint takes shape. Outcome: A coherent, actionable architecture tailored to your current business phase.
3
Enable execution & integration. Making the system operational.
Execution is handled by your internal team or a trusted partner, guided by clear architectural guardrails. I review, validate, and course-correct to ensure the system is implemented as designed. Outcome: A functioning revenue system — not just a plan or a set of tools.
4
Optimize, align, and evolve. Sustaining performance over time.
As conditions change, the system evolves. I support leadership with ongoing insight, optimization, and decision guidance — ensuring growth, efficiency, or correction efforts stay aligned. Outcome: Better decisions, lower friction, and a system ready for what’s next.
1
Diagnose the revenue system. Clarity before action.
We start by understanding how revenue actually flows today — across marketing, sales, data, and decision-making. This includes identifying fragmentation, leakage, misalignment, and hidden constraints. Outcome: A clear picture of what’s working, what’s breaking, and why.
2
Design the system architecture. From insights to structure.
Based on the diagnosis, I design a revenue system architecture that aligns channels, teams, and decision logic. This is where priorities are set, complexity is reduced, and the system blueprint takes shape. Outcome: A coherent, actionable architecture tailored to your current business phase.
3
Enable execution & integration. Making the system operational.
Execution is handled by your internal team or a trusted partner, guided by clear architectural guardrails. I review, validate, and course-correct to ensure the system is implemented as designed. Outcome: A functioning revenue system — not just a plan or a set of tools.
4
Optimize, align, and evolve. Sustaining performance over time.
As conditions change, the system evolves. I support leadership with ongoing insight, optimization, and decision guidance — ensuring growth, efficiency, or correction efforts stay aligned. Outcome: Better decisions, lower friction, and a system ready for what’s next.
1
Diagnose the revenue system. Clarity before action.
We start by understanding how revenue actually flows today — across marketing, sales, data, and decision-making. This includes identifying fragmentation, leakage, misalignment, and hidden constraints. Outcome: A clear picture of what’s working, what’s breaking, and why.
2
Design the system architecture. From insights to structure.
Based on the diagnosis, I design a revenue system architecture that aligns channels, teams, and decision logic. This is where priorities are set, complexity is reduced, and the system blueprint takes shape. Outcome: A coherent, actionable architecture tailored to your current business phase.
3
Enable execution & integration. Making the system operational.
Execution is handled by your internal team or a trusted partner, guided by clear architectural guardrails. I review, validate, and course-correct to ensure the system is implemented as designed. Outcome: A functioning revenue system — not just a plan or a set of tools.
4
Optimize, align, and evolve. Sustaining performance over time.
As conditions change, the system evolves. I support leadership with ongoing insight, optimization, and decision guidance — ensuring growth, efficiency, or correction efforts stay aligned. Outcome: Better decisions, lower friction, and a system ready for what’s next.
About me
Revenue Systems & Growth Advisor
Elena Synyshyna
Revenue Systems Architect. Designing AI-enhanced revenue clarity across marketing, sales, and leadership
Designing clarity where revenue gets complex
I work with B2B and SaaS leadership teams to design revenue systems that hold up under real-world complexity.
I bring 15+ years of experience working across both marketing and sales, in environments where revenue was something you had to deliver — not just model or report on. I started in execution, which means I’ve lived inside the handoffs, the pipeline pressure, and the operational trade-offs that most revenue problems are made of.
That background is why my work is not theoretical.
Over time, I saw the same pattern repeat: teams executed well, pipelines existed, tools were in place — yet decisions were still made with partial visibility and fragmented logic. Revenue issues weren’t caused by effort or talent, but by systems that weren’t designed to work together.
Today, my work sits at the intersection of strategy, systems, and execution. I help organizations move beyond isolated optimization and build revenue architectures where marketing, sales, and leadership operate from a shared, decision-ready system.
Rather than adding tools or chasing tactics, I focus on:
how revenue actually flows
where friction and leakage appear
how teams and incentives interact
how data should support decisions, not overwhelm them
This perspective comes from working across growth, optimization, and correction phases — including situations where efficiency mattered as much as scale.
I design AI-enhanced revenue systems that connect acquisition, CRM, and sales intelligence into a single operational logic — enabling clearer attribution, faster decisions, and sustainable performance over time.
I don’t replace teams or run campaigns.
I design the system they operate within — and help leadership make better decisions inside it.
Better decisions. Better revenue.
Experience in practice
15+ years across B2B and SaaS
Background in both marketing and sales execution
System design informed by real pipeline pressure, not theory.
EducationMSc in B2B Marketing
Igor Sikorsky Kyiv Polytechnic University, UkraineBSc in Economics & Entrepreneurship
Igor Sikorsky Kyiv Polytechnic University, Ukraine
About me
Revenue Systems & Growth Advisor
Elena Synyshyna
Revenue Systems Architect. Designing AI-enhanced revenue clarity across marketing, sales, and leadership
Designing clarity where revenue gets complex
I work with B2B and SaaS leadership teams to design revenue systems that hold up under real-world complexity.
I bring 15+ years of experience working across both marketing and sales, in environments where revenue was something you had to deliver — not just model or report on. I started in execution, which means I’ve lived inside the handoffs, the pipeline pressure, and the operational trade-offs that most revenue problems are made of.
That background is why my work is not theoretical.
Over time, I saw the same pattern repeat: teams executed well, pipelines existed, tools were in place — yet decisions were still made with partial visibility and fragmented logic. Revenue issues weren’t caused by effort or talent, but by systems that weren’t designed to work together.
Today, my work sits at the intersection of strategy, systems, and execution. I help organizations move beyond isolated optimization and build revenue architectures where marketing, sales, and leadership operate from a shared, decision-ready system.
Rather than adding tools or chasing tactics, I focus on:
how revenue actually flows
where friction and leakage appear
how teams and incentives interact
how data should support decisions, not overwhelm them
This perspective comes from working across growth, optimization, and correction phases — including situations where efficiency mattered as much as scale.
I design AI-enhanced revenue systems that connect acquisition, CRM, and sales intelligence into a single operational logic — enabling clearer attribution, faster decisions, and sustainable performance over time.
I don’t replace teams or run campaigns.
I design the system they operate within — and help leadership make better decisions inside it.
Better decisions. Better revenue.
Experience in practice
15+ years across B2B and SaaS
Background in both marketing and sales execution
System design informed by real pipeline pressure, not theory.
Education
MSc in B2B Marketing
Igor Sikorsky Kyiv Polytechnic University, UkraineBSc in Economics & Entrepreneurship
Igor Sikorsky Kyiv Polytechnic University, Ukraine
Frequently Asked Questions
FAQ - Common questions, clear answers
Clarity on fit, scope, and how I work.
Frequently Asked Questions
FAQ - Common questions, clear answers
Clarity on fit, scope, and how I work.
Who is this for?
I work primarily with B2B and SaaS companies operating in complex environments — typically with established marketing and sales teams, active pipelines, and growing decision complexity. If your challenge is not “doing more,” but understanding what actually drives revenue, this is likely a good fit.
Who is this not for?
This is not designed for: -Early-stage startups looking for hands-on execution of campaigns, ads, or content -Companies seeking campaign management or lead generation as a standalone service -Organizations expecting a consultant to replace an internal marketing team through direct execution My work assumes either: -existing marketing and sales execution capability, or -the need for senior oversight and system design where execution is handled by internal teams or trusted partners. In cases where an internal marketing team is not yet in place, I can act as a fractional Head of Marketing, providing strategic direction, system design, and ongoing oversight — while collaborating with experienced marketing, design, and content partners for execution.
Do you run campaigns or provide marketing execution?
No. I don’t run campaigns or provide hands-on marketing execution. I design the revenue system those activities operate within and, when needed, provide senior oversight to ensure execution aligns with the system. Execution itself is handled by internal teams or trusted marketing and design partners.
How is this different from RevOps or consulting?
Traditional RevOps often focuses on tools, reporting, or processes in isolation. My work focuses on how revenue actually flows end-to-end — across marketing, sales, data, and decision-making — and on designing a system that aligns all of them around shared outcomes. It’s architecture first, optimization second.
Is this only about growth?
No. I work across growth, optimization, and correction phases: scaling with control reducing CAC without freezing demand improving alignment during slowdowns or transitions Sometimes the goal is growth. Sometimes the goal is clarity and efficiency.
How does AI fit into your work?
AI is used as infrastructure, not as a feature. When appropriate, I design AI-enhanced revenue systems that: improve visibility across fragmented data support better qualification and follow-ups help leadership make decisions based on consistent context AI serves the system — not the other way around.
What does a first engagement usually look like?
Most engagements start with a Revenue System Sprint — a structured diagnosis of how your current revenue system works, where friction exists, and what to fix first. From there, we decide whether a full architecture or ongoing advisory support makes sense.
How do I know if this is worth a conversation?
A short conversation is usually useful if you feel that: -data exists, but decisions still feel unclear -marketing and sales are active, but not fully aligned -reporting doesn’t answer leadership-level questions In these cases, a structured discussion is often enough to assess whether a system-level approach makes sense. When this is likely not a fit This is probably not the right conversation if: -you’re looking for hands-on execution of campaigns, ads, or content -you need immediate lead generation rather than system clarity -there is no internal ownership of marketing or sales, and no intention to establish it My work assumes either existing execution capability or the need for senior oversight and system design, with execution handled by internal teams or trusted partners.
Who is this for?
I work primarily with B2B and SaaS companies operating in complex environments — typically with established marketing and sales teams, active pipelines, and growing decision complexity. If your challenge is not “doing more,” but understanding what actually drives revenue, this is likely a good fit.
Who is this not for?
This is not designed for: -Early-stage startups looking for hands-on execution of campaigns, ads, or content -Companies seeking campaign management or lead generation as a standalone service -Organizations expecting a consultant to replace an internal marketing team through direct execution My work assumes either: -existing marketing and sales execution capability, or -the need for senior oversight and system design where execution is handled by internal teams or trusted partners. In cases where an internal marketing team is not yet in place, I can act as a fractional Head of Marketing, providing strategic direction, system design, and ongoing oversight — while collaborating with experienced marketing, design, and content partners for execution.
Do you run campaigns or provide marketing execution?
No. I don’t run campaigns or provide hands-on marketing execution. I design the revenue system those activities operate within and, when needed, provide senior oversight to ensure execution aligns with the system. Execution itself is handled by internal teams or trusted marketing and design partners.
How is this different from RevOps or consulting?
Traditional RevOps often focuses on tools, reporting, or processes in isolation. My work focuses on how revenue actually flows end-to-end — across marketing, sales, data, and decision-making — and on designing a system that aligns all of them around shared outcomes. It’s architecture first, optimization second.
Is this only about growth?
No. I work across growth, optimization, and correction phases: scaling with control reducing CAC without freezing demand improving alignment during slowdowns or transitions Sometimes the goal is growth. Sometimes the goal is clarity and efficiency.
How does AI fit into your work?
AI is used as infrastructure, not as a feature. When appropriate, I design AI-enhanced revenue systems that: improve visibility across fragmented data support better qualification and follow-ups help leadership make decisions based on consistent context AI serves the system — not the other way around.
What does a first engagement usually look like?
Most engagements start with a Revenue System Sprint — a structured diagnosis of how your current revenue system works, where friction exists, and what to fix first. From there, we decide whether a full architecture or ongoing advisory support makes sense.
How do I know if this is worth a conversation?
A short conversation is usually useful if you feel that: -data exists, but decisions still feel unclear -marketing and sales are active, but not fully aligned -reporting doesn’t answer leadership-level questions In these cases, a structured discussion is often enough to assess whether a system-level approach makes sense. When this is likely not a fit This is probably not the right conversation if: -you’re looking for hands-on execution of campaigns, ads, or content -you need immediate lead generation rather than system clarity -there is no internal ownership of marketing or sales, and no intention to establish it My work assumes either existing execution capability or the need for senior oversight and system design, with execution handled by internal teams or trusted partners.
Let's discuss your revenue challenges
Let's discuss your revenue challenges
A focused conversation to assess fit and next steps.
A focused conversation to assess fit and next steps.